2020 SATISFYD Top Dealer Award

posted on Thursday, July 9, 2020 in Dealer News

SATISFYD Recognizes Murphy Tractor & Equipment Co., Inc. with a Customer Satisfaction Award

Park City, KS, June 17, 2020 – Murphy Tractor Equipment has been awarded a Top Dealer Award for 2020. Each year, equipment manufacturing dealers who have achieved best-in-class customer experience scores from the previous year are selected by SATISFYD’s recognition program to receive a “Top Dealer” honor.

Top Dealer Awards are only given to the top 26 dealers that are selected for this year’s industry-recognized award, all of whom have made a significant impact on customer experience in the industry, according to their own customers, respectively. Scores are based on real customer survey data on more than 1,000 dealers of top equipment manufactures from across the United States, Canada, and Australia.

“It’s not easy to satisfy the high expectations of modern-day consumers. That’s why these elite dealers deserve to be recognized for demonstrating excellent customer experiences on a consistent basis,” shared Emilie Spalla, Vice President of SATISFYD. “We’re honored to present this award each year to dealers who clearly consider customer satisfaction to be a top priority, and we’re excited to continue to support their efforts for many more years to come.”

Murphy Tractor and Equipment's President, Bill Buckles said "We are very grateful that our customers have spoken through their survey responses that they are receiving an outstanding experience from our parts and service staff. Our goal is to provide high-quality parts and service that our customers expect and deserve." 

Murphy Tractor Equipment has achieved consistently high scores on the SATISFYD website, placing it among the top dealerships nationwide.


Leigh and Ryan Condon founded SATISFYD in 1998, it’s a leading provider of Customer Feedback Management Programs for large manufactures, offering solutions to fit the needs of global corporations as well as individual dealers. In 2001 SATISFYD delivered one of the industry’s first cloud based CEM platform. This was cutting edge in 2001 and began a strong period of growth based on innovative solutions. They took the business to the next level by engineering a unique global multi-language solution so enterprises could serve the ever-expanding global customer base. The Software-as-a-Service solution now gave clients the ability to view their results, reports and insights, on-demand, across the enterprise and in many different languages while still ensuring the required security to protect client data.

Today, Ryan Condon continues to lead with the same grit that his dad did when they started the company over 20 years ago. The insights he gets from clients, staff, and industry fuel his vision of innovation and improvement for the benefit of manufacturers and dealers everywhere.

About Murphy Tractor & Equipment CO., Inc.

Murphy Tractor & Equipment Co., Inc., is one of John Deere’s largest North American construction equipment dealer organizations. Founded in 1982, Murphy Tractor is headquartered in Park City, Kansas, and has 29 locations throughout the states of Iowa, Kansas, Missouri, Nebraska, Ohio, and Pennsylvania. Staffed by over 650 employees, each location has a full complement of equipment and parts inventories, service technicians and field service capabilities. As one of John Deere’s largest North American construction equipment dealers, Murphy Tractor is committed to being the product and support supplier of first choice by customers in the markets that use the products they represent.