posted on Wednesday, January 18, 2023 in The Landing

pInfluencer Zachary Emerson is proud to work with John Deere

A digital presence is becoming more and more essential to any business, including logging. At a bare minimum, companies should have a website, drive traffic to the site through search engine optimization, and add contact information to local business listings.

But many loggers such as Zachary Emerson, co-owner of Emerson & Sons Logging in Groton, Vermont, are boosting their social media presences to reach customers on a more personal and regular basis. Emerson has attracted more than 1,400 followers to his Instagram account.

“I try to show what we do and the quality we provide,” he explains. “It has definitely helped me attract people who need loggers so I can build my business.”